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About Us.
Ending an age of cartridge subscription.
We are not just selling shaving tools; we are dismantling a subscription trap. We promote Double Edge (DE) safety razors to usher in the end of the cartridge razor era. Our goal is to liberate consumers from a century-old ‘razor and blades’ business model that prioritizes recurring revenue over actual engineering and skin health.
Why we fight?
Breaking the Subscription Cycle
Working to shift from renting shave via monthly subscriptions to owning their shave for life.
Redefining "Premium"
Premium ≠ ‘more blades in a cartridge’. It means superior engineering and great shaves.
Consumer over the Shareholder
We build tools for the user, not for profits and the quarterly earnings report.
Note from Founder
Honestly? I built this because I was frustrated. Frustrated with plastic, gimmicky razors that cost a fortune and last a week. Men deserve better for a routine morning or evening shave. This is better. You, too, will realise this soon.
Sadhli Roomy,
Founder, Standard Metallic Razors
Brands that we distribute.
Choosing the right blade for your shave is of paramount importance. The ammunition you put in your razor fundamentally changes how it behaves.
